employee planning

Sending resumes for jobs and not getting a response from employers is frustrating, right? Are you hoping to make an impression on potential employers with something that will be meaningful and impactful? Well, a cover letter is what you need!

While writing an effective cover letter is one of the most challenging parts of any job application, you should NOT skip this step as it can genuinely help you land a job successfully.

In this regard, applicants who include a cover with their application stand out from those who do not.

Here is why a cover letter is important

A cover letter describes what YOU will bring to the company.

A well-written cover letter gives a brief overview of who you are and what you will bring to the company if hired for this particular role.

Your resume may speak of your accomplishments, but a cover letter can be used to demonstrate what you want the hiring manager and interviewer to know about who you are as a professional.

A cover letter demonstrates your interest in the job position. In addition, it allows you to provide details about yourself, which can help employers determine whether they want to proceed with their application process.

A cover letter allows you to express your personality and passion.

A well-written cover letter does not just summarize why an applicant is fit for the job position. It also highlights his personality and passion for work through words that add value to your resume.

An impressive cover letter can help you land an out-of-town job

If you are applying for a job abroad or in another city, recruiters may overlook you. There is no better way to introduce yourself and your intentions of relocating than by writing an outstanding cover letter so that you aren’t overlooked.

It could give employers insight into who you really are and what makes you unique compared to other applicants. This will help them assess whether your values align with the company’s mission statement.

An effective cover letter can help you build credibility with employers.

An impressive cover letter will help build rapport between employers and applicants before they even meet face to face for an interview.

By introducing yourself before meeting someone in person, you can establish rapport before the interview. As a result, they can evaluate your capabilities quickly.

Example of an effective cover letter:

Writing a Cover Letter for the Position of Assistant:

Subject: Application for Assistant Manager Position

Dear (hiring manager’s name),

I am writing to apply for the position of Assistant Manager at your company.

I have over a decade of retail industry experience as an Assistant Manager.

My primary focus when on duty was to ensure customers received excellent service while shopping at our store. If given the opportunity, I will bring my enthusiasm and expertise to your company.

I look forward to speaking with you further about this position.


Sincerely, (your name)
(your contact info, email, phone#)

Bottom Line

A cover letter can be the difference between getting a job and not even making it to an interview. It’s your opportunity to show you understand what this company is looking for and how you fit into their hiring process.

So, take some time now and write a cover letter using these tips as inspiration. Then, when you apply for jobs in the future, make sure they are on point!